Total reach
+8.9%720.4K
Unique accounts reached, all tracked accounts
Executive Overview
Every channel, one scoreboard. Figures cover last 30 days against the previous comparable period.
Unified views
+14.3%1.18M
Impressions, plays and story views combined
Net growth
+6.1%+5.1K
New followers minus unfollows
Global engagement rate
+3.2%5.36%
Interactions divided by reach
LinkedIn company page
Beating benchmark4.62%+12% vs 4.13%
Benchmark: B2B Construction & Manufacturing average of 4.13% engagement.
Engagement trend by platform
Engagement rate per day, with the industry benchmark marked
Performance by format
Median reach per post, both channels
Audience split
Share of total reach
- LinkedIn58%
- Instagram34%
- Direct / other8%
Attention funnel
Conversion from impression to demo
- Impression100%
- Engagement42%
- Profile visit18%
- Site click9%
- Demo request3%