Total reach
+8.9%720.4K
Unique accounts reached, all tracked accounts
Executive Overview
Every channel, one scoreboard. Figures cover last 30 days against the previous comparable period.
Unified views
+14.3%1.18M
Impressions, plays and story views combined
Net growth
+6.1%+5.1K
New followers minus unfollows
Global engagement rate
+3.2%5.36%
Interactions divided by reach
LinkedIn, all accounts
Beating benchmark4.75%+15% vs 4.13%
Benchmark: B2B Construction & Manufacturing average of 4.13% engagement.
LinkedIn personal profiles
Beating benchmark5.88%+42% vs 4.13%
Benchmark: B2B Construction & Manufacturing average of 4.13% engagement.
LinkedIn company page
Below benchmark3.62%-12% vs 4.13%
Benchmark: B2B Construction & Manufacturing average of 4.13% engagement.
Engagement trend by platform
Engagement rate per day, with the industry benchmark marked
Personal profiles vs company pages
LinkedIn, last 30 days
- Engagement rate
- 5.88%
- Comments per post
- 12.9
- Reach
- 210,740
- Growth velocity
- 2.91%
Dana Whitfield, CEO
9,140 followers
6.04% engagement
Marcus Reed, VP Operations
6,210 followers
5.71% engagement
The gap, measured
Personal profiles against the company page
Engagement rate
+63%
higher on personal profiles
Comments
+237%
more comments per post
Performance by format
Median reach per post, both channels
Audience split
Share of total reach
- LinkedIn58%
- Instagram34%
- Direct / other8%
Attention funnel
Conversion from impression to demo
- Impression100%
- Engagement42%
- Profile visit18%
- Site click9%
- Demo request3%