Views
+16.4%486.3K
Unified metric replacing impressions
Instagram Insights
Views is now the single reach-side metric, replacing impressions. Figures cover last 30 days, scored against Micro-tier targets.
Reach
+11.6%294.8K
Unique accounts reached
Engagement by reach
+5.8%4.84%
Micro target 4%+
Shares-to-reach
+9.3%1.82%
Above 3% reads as viral
Engagement by reach
On target4.84%
Nano accounts aim for 6%+, Micro for 4%+. This account is Micro.
Shares-to-reach ratio
On target1.82%
Strong. 1–2% is strong, above 3% spreads on its own.
Story completion rate
On target76.00%
Healthy accounts land between 70% and 87%.
Reels retention
Second-by-second hold on the top reel this period
Skip rate
27%
Target under 30% in the first three seconds.
Average watch time
57%
Target above 50% of total length.
Story frame drop-off
Viewers remaining per frame
- Story 1 — jobsite intro100%
- Story 2 — crew walkthrough84%
- Story 3 — finished install67%
- Story 4 — poll58%
- Story 5 — link sticker41%
Views per day
Unified views across posts, reels and stories
Reach by format
Median reach per Instagram post
Audience snapshot
Followers on the account today
Followers
42.8K
Net new
+812
Tier
Micro
Top city
Chicago
25–34
37%
Peak time
7 PM
Top Instagram posts
Ranked by reach
| Post | Format | Published | Reach | Eng. rate | Clicks |
|---|---|---|---|---|---|
| Behind the truck: a day with Crew 12 | Reel | Sep 03 | 31,200 | 5.1% | 640 |
| Before / after: Lincoln Park retrofit | Carousel | Aug 27 | 21,460 | 6.2% | 520 |
| Crew spotlight: Marisol | Story set | Aug 22 | 9,840 | 8.4% | 260 |